Allergan and Area 23 for CoolSculpting
Moose Spa 

An April Fools’ Day prank offshoot of the Not Cool campaign that poked fun at ridiculous fat loss methods, Moose Spa purported to offer stomach massages given by a moose to promote Allergan’s CoolSculpting fat reduction device. Judges appreciated its humor, creativity, and outstanding results, which included 475 million online impressions and a 37% sweepstake entry jump on a $250,000 budget.


Finalists

Allergan and Area 23 for CoolSculpting
Moose Spa

Amgen/Novartis and Arnold Worldwide
Speak Your Migraine

Spencer Health Solutions and The Bloc
Spencer — advanced in-home medication dispenser

Healthline
HIV Task Force: Revamping 400+ Published Content Pieces

Synergy Pharmaceuticals and Salutem
Confront Constipation