Amgen and AbelsonTaylor 

Amgen — Our Lab is Everywhere

Amgen’s Enbrel leveraged emotional insights about rheumatoid arthritis patients — and the rheumatologists who treat them — into an engaging site that begs to be clicked on, explaining the thinking behind everything from button placement to injection grip. The result? Providers spend 57% more time here than on other sites, for an average of nearly seven minutes per visit.