Merck and W2O

“With Love, Me” Presented By Your Cancer Game Plan

As part of Merck’s Your Cancer Game Plan, this campaign gave cancer survivors and caregivers the simple assignment of writing a letter to themselves on the day of the diagnosis. It’s hard not to cry, listening to their heartfelt advice and hard-earned wisdom. And it addresses a genuine hole in the cancer-education universe, which is long on medical details but short on inspiration.