American Sexual Health Association, Edelman
YES Means TEST: Empowering Sexually Active Young Women to Get Tested for STDs
Judges said this “taboo-busting” campaign struck the perfect “non-preachy” tone to motivate STD testing. Influencers, such as comedian Whitney Cummings, led conversations offline and online. One video with Cummings got over 8 million views. Judges found the content authentic, creative, and impactful. The effort drove more than 26,000 clinic searches.
Finalists
Acadia Pharmaceuticals and Strikeforce Communications
Secret Visitors
American Sexual Health Association (ASHA) and Edelman
YES Means TEST: Empowering Sexually Active Young Women to Get Tested for STDs
Boehringer Ingelheim, Eli Lilly, Weber Shandwick, and dna Communications
For Your SweetHeart: Where Diabetes and Heart Disease Meet
Daiichi Sankyo and McCann Health NJ
O I NeVer Knew
MiracleFeet and GSW New York
Twisted Future
Novo Nordisk, Cohn & Wolfe, Closerlook, BWR PR, Spark Foundry, and PHM
Get Real About Diabetes
Sage Therapeutics and Concentric Health Experience
Silence Sucks
TherapeuticsMD and H4B Catapult
Vulvar and Vaginal Atrophy is Very Very Awful
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
