Pfizer and HealthWork
Pfizer-Dreams
This entry included a TV spot and other videos that tell the stories of how childhood experiences, such as overcoming cancer, motivated real Pfizer scientists to dedicate themselves to developing lifesaving treatments. Judges described it as gold standard, enchanting, and expertly crafted work that has had a huge impact on positioning Pfizer as a valuable company with a human side.
Finalists
Biogen and CDM New York for Spinraza
Spinraza MOA/ROA
Invokana, Janssen, and Hill Holliday
Janssen Invokana Love Your Numbers: Choices
Merck, Marina Maher Communications, TBWA\WorldHealth, and InterbrandHealth
Merck Reframes the Definition of Invention to Include Innovations in Medicine
National Organization for Rare Disorders (NORD) and CDM New York
Good Morning Peyton
Pfizer and HealthWork
Pfizer-Dreams
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
