Pfizer and HealthWork

This entry included a TV spot and other videos that tell the stories of how childhood experiences, such as overcoming cancer, motivated real Pfizer scientists to dedicate themselves to developing lifesaving treatments. Judges described it as gold standard, enchanting, and expertly crafted work that has had a huge impact on positioning Pfizer as a valuable company with a human side.


Biogen and CDM New York for Spinraza
Spinraza MOA/ROA

Invokana, Janssen, and Hill Holliday
Janssen Invokana Love Your Numbers: Choices

Merck, Marina Maher Communications, TBWA\WorldHealth, and InterbrandHealth
Merck Reframes the Definition of Invention to Include Innovations in Medicine

National Organization for Rare Disorders (NORD) and CDM New York
Good Morning Peyton

Pfizer and HealthWork