Jacquie Urquia is the driving force behind 3M’s product selector tool, FindMyAdhesive.com. Nothing like this had been created for 3M MedTech, and Urquia has met some initial resistance. The launch required executive buy-in, technical expertise and external support. FindMyAdhesive.com debuted to huge success, increasing digital engagement by 410%, resulting in significantly improved quality leads and an 89% increased conversion rate.
Sponsored by: Concentric Health Experience