SILVER | Marketer of 2017

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Lisa Yañez

VP, marketing, United Therapeutics

One colleague described Lisa Yañez as “a big thinker who actually gets things done.” Among Yañez's many impressive accomplishments, judges most extolled her stewardship and transformational work reorganizing United Therapeutics' core PAH brands into one franchise aligned around a “continuum of care” strategy. The restructuring has resulted in a more efficient marketing structure and a highly focused and successful sales approach.

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