Nick Ferrara adapted his team’s approach to marketing the Dupuytren’s contracture indication of Xiaflex, and the shift led to record sales volume for the product last year.
Judges applauded the result as well as Ferrara’s insightful and innovative approach, which involved developing more demonstrative techniques to get hand specialist surgeons to see how Xiaflex could be used to help patients.
Sponsored by: Concentric Health Experience
After 15 years, Concentric Health Experience remains one of the industry’s most successful and fastest-growing agencies. Differentiating ourselves from the crowded marketplace with a unique and empowering culture, we attract and enable our talented staff to Make Medicine Matter in today’s rapidly evolving healthcare environment.