Alcon AcrySof IQ PanOptix U.S. Surgical Marketing Team
Teaching patients to consider cataract surgery as a lifestyle boost and not a sign of aging is a monumental feat. That Alcon’s team launched the PanOptix Lens so successfully — and so quickly — is commendable. Positioning cataract surgery as an opportunity for a new, rich chapter of life, the PanOptimists campaign resulted in more than 27 million impressions. And it became the market leader in an astonishing six weeks.