Children’s Health and Colle McVoy
Children’s Health Kids Rule
Children’s Health, the eighth-largest pediatric healthcare provider in the nation, aims to make life better for children. With its Kids Rule campaign, it wanted to voice a rallying cry as champions for children, and remind people that illness should never overtake imagination. In TV, print, out of home and a memorable Get Well elevator, with hundreds of buttons for kids to play with, it increased website visits 30%.