SILVER | Multichannel Campaign (Large Product Size) of 2017
Havas Lynx and Essilor Group for Transitions Optical
Live the Good Light
To help revive interest in Transitions' mature adaptive lens product, Havas Lynx used a positive, celebratory lifestyle approach to appeal to young consumers and eyecare professionals. Judges described the effort as a hip, modern, and effective. “It threads the needle of style and substance,” said one judge. Another adjudicator praised the team for cleverly translating the commercial to digital channels.