SILVER | Multichannel Campaign (Large Product Size) of 2017

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Havas Lynx and Essilor Group for Transitions Optical

Live the Good Light

To help revive interest in Transitions' mature adaptive lens product, Havas Lynx used a positive, celebratory lifestyle approach to appeal to young consumers and eyecare professionals. Judges described the effort as a hip, modern, and effective. “It threads the needle of style and substance,” said one judge. Another adjudicator praised the team for cleverly translating the commercial to digital channels.

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