Silver | Orphan Product Marketing Initiative, 2021

While thyroid eye disease (TED) is rare, diagnosed about 20,000 times a year, it’s linked to the more common Graves’ disease, impacting 1 million. Yet endocrinologists often miss the early symptoms and do not educate patients about their risk of developing TED. This campaign grabs Graves’ patients’ attention with extreme closeups of the eye symptoms, sending 3.8 million unique visitors to its website.