Cambridge BioMarketing and Intercept Pharmaceuticals for Ocaliva
Welcome to Your World
This campaign was designed to empower patients suffering from primary biliary cholangitis, a condition marked by steadily declining liver function, extreme itching, fatigue, and depression. Because the condition is little-known, patients are often overlooked or shunned. Judges applauded an outstanding user experience on the campaign website and mobile app, as well as the campaign’s welcoming tone.
From the October 19, 2017 Issue of MM+M - Medical Marketing and Media
