Mitsubishi Tanabe Pharma America and HCB Health
ALS Pathways Disease State Education Campaign

ALS is a complex progressive neurodegenerative disease. This comprehensive initiative provides practical, easy-to-understand personalized info and interactive tools that support doctors and newly diagnosed patients. Judges complimented the personalized material and simple presentation across platforms. “Strong creative concept and good execution,” said one juror.


Finalists

Eli Lilly and Area 23 for Lartruvo
The World’s Smallest Booth

Jazz Pharmaceuticals and Greater Than One for More Than Tired
Search Content Direction and Paid Search Optimization

Mitsubishi Tanabe Pharma America and HCB Health
ALS Pathways Disease State Education Campaign

Shire and Dudnyk for Firazyr
Firazyr “Mantra”