Food Allergy Research & Education (FARE) and Patients & Purpose
Deadly Food Allergies

This campaign used beautiful, simple images juxtaposing tiny traces of food with oversized utensils to powerfully communicate the severity of food allergies. In the first three months, the campaign generated more than 3,000 social media shares and reached nearly 452,000 people. “The compelling creative gets across the message and objective immediately,” said one judge.


Finalists

Food Allergy Research & Education (FARE) and Patients & Purpose
Deadly Food Allergies

MiracleFeet and GSW New York
This Little Piggy

New Jersey Sharing Network and McCann Echo
#SaveNJlives

Pure Earth and TogoRun
Pure Earth Highlights Global Impact of Pollution to Public Health and Economics

TrinityKids Care and TBWA\WorldHealth
“If you don’t know what to say … give.”