SILVER | Product Launch of 2017
DDB Health and Ironwood Pharmaceuticals
Zurampic Launch Campaign
Beautifully rendered images of a stretch of highway emerging from a tangled knot of the same highway emphasizes that Zurampic helps gout patients by providing an exit lane for excess uric acid build up in the body. Judges liked the eye-catching concept and its pull-through across multiple mediums. Since the branded ads launched this year, website page views increased 170% and prescriptions increased 41%.