Aries Pharmaceuticals and HCB Health
Eleview Lift That Lasts
Turing a colon polyp into a colorful character helped educate gastroenterologists about Eleview, an injection agent that makes it easier to lift polyps from the colon wall. The campaign’s fun, light tone was attention-grabbing and clearly communicated the product benefit. Awareness increased five-fold after eight weeks, and within nine months about 20,000 procedures were performed using Eleview.
Finalists
Abbott and GCI Health for FreeStyle Libre
FreeStyle Libre Revolution to the U.S.
Aries Pharmaceuticals and HCB Health
Eleview Lift That Lasts
GSK and Wunderman Health
Sensodyne: Rapid Relief
Neurocrine Biosciences and Juice Pharma Advertising
Precisely Focused Ingrezza TD Launch
Shire and Intouch Solutions
Mydayis
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
