Avadel Pharmaceuticals and Fingerpaint

Nature Calls  

More than 50 million Americans have nocturia, a condition that causes them to wake multiple times per night to urinate, which can lead to lost productivity and even cardiovascular disease. To make sure every physician in America knows it is a damaging condition, Nature Calls employs a mischievous raccoon to get doctors to rethink what they know about nighttime urination.

Sponsored by: MicroMass Communications