Horizon Therapeutics and Area 23

Gout Lies 

While rheumatologists generally focus on acute symptoms when treating gout, new research reveals that damage continues even without symptoms. This campaign for Krystexxa, a medication for uncontrolled gout, sought to challenge HCP complacency. Propaganda-style posters expose lies that have surrounded gout, driving 25,000 page views on EvolutionOfGout.com and more than 100 visits to the Gout Lies booth.

Sponsor: Calcium