Silver | Professional Sales Tool, 2021

Kaleo, FCB Health Canada and Allerject, Fits Your Life

MM+M Staff

October 7, 2021

10:30 pm

Kaleo’s Allerject goes up against behemoth EpiPen, which has become the Kleenex of the category. And due to regulatory guidelines, it couldn’t even mention the other guy. So it built a tool comparing the device to physicians’ phones, an effort our judges call “simple, impactful and impressive.” Even in an epinephrine auto-injector market that had crashed by 5% during the pandemic, it won 10% market share from EpiPen in three months.

Click to view MM+M 2021 Award Winners

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