SILVER | Professional Sales Tool of 2017

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FCB Health and Genentech

Lucentis Prefilled Syringe Demo Kit

Presented in a box that looks like a clinical journal, this demo kit lets retinal surgeons practice using the Lucentis Prefilled Syringe (ranibizumab) on a surgery-grade prosthetic eyeball. All judges really liked the concept and its professional execution. “This is a well thought out and clever use of the product,” one judge said. Sales beat forecasts and demand exceeded stock.

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