Since opening its doors in 2013 as Y&R PR, this tiny agency has emerged as a shining star in the vast WPP constellation. Positioning itself as rambunctious and resilient, its rapid growth in 2019 led to adding Y&R PR Studios, an in-house hub for multimedia content production, a research and insights team with access to proprietary data and a mobile engagement unit driving multi-screen campaigns. And it is pushing into joint tech ventures, enabling it to use VR, gaming and 3-D printing. In 2020, the company changed its name to Goodfuse.