Pfizer and HealthWork

To drive positive sentiment, this campaign showcases the childhood dreams and experiences that inspired real Pfizer scientists to dedicate their lives to developing medicines. Judges praised the team for delivering beautifully executed and touching storytelling that came across as authentic. They also liked the “fantastical” and wonderous tone and elements. Results included more than 132 million views with a view-through rate of 70.8%.


Allergan, Ironwood, and FCB Health for Linzess
Wearing on you (Campaign) with Burdened and Overwhelmed (executions)

Bayer Animal Health and ghg | greyhealth group for Advantage II
Big Flea

MannKind and Precisioneffect for Afrezza
Mealtime Moments

Pfizer and FCB Health for Eucrisa
Almost Everybody, Almost Everywhere

Pfizer and HealthWork