GlaxoSmithKline, DMD Marketing, MRM-McCann and CMI/Compas
GSK Shingrix Personal Intelligence Marketing Campaign for HCPs
Shingrix leveraged data from multiple sources to map out the complex journey HCPs travel in embracing a new vaccine. Using 2 million real-time data points, it personalized messages to trigger the next best action. Since launch, the campaign has engaged 14% of targets across all channels.