South Nassau Communities Hospital and Wax Custom Communications
Truth in Medicine Campaign

Extensive target audience research served as the basis for the unique and highly engaging Truth in Medicine campaign. The effort helped South Nassau Communities Hospital gain significant increases in patient volume, brand awareness, ad recall, image, preference, loyalty, and brand score.

Sources analyzed included hospital, state, and big data, as well as Google, Facebook, and NRC Health data. Judges appreciated the use of market and hospital data to tailor the campaign and develop its highly creative and effective content.

“Smart and thorough use of data and analysis appropriate to target the right audiences and promote the right hospital service,” noted one judge. “Leveraging those insights, the creative was breakthrough and highly relatable.”

The multichannel campaign concept centered on providing accurate answers to common health questions, such as “Can your sweet tooth cause diabetes?” The use of bright, bold colors and provocative, yet relatable images helped engage consumers.


Finalists

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South Nassau Communities Hospital and Wax Custom Communications
Truth in Medicine Campaign

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