Goshen Health and SFC Group
Share a Stool: Colorectal Cancer Education Campaign
Goshen Health, a regional system in Indiana, wanted to educate people about risks for colorectal cancer and destigmatize a squirmy conversation. Knowing its target audience dreaded colonoscopies, this effort encourages an initial screening for a free at-home test, which catches 93% of cancers. This effort included brightly painted stools in restaurants, yielding the highest response rate in its history and a 74% increase in colorectal visits.