Convincing people to get joint replacement surgery mid-pandemic required a different strategy. For Goshen Health, a regional hospital and out-patient system in Indiana, the answer came from focusing on real people. This eye-catching campaign spurs people to take action for a more active life, using bright, energizing colors and real patient photos. It drove more than 1,000 web visits in its first month, with 328 hip and knee pain assessments completed.
Silver | Use of Hospital or Healthcare Services Marketing, 2021
Goshen Health and SFC Group, This Joint is Jumping
