Mount Sinai Health System

Back the Front Line | #MountSinaiStrong

Mount Sinai launched innovative programs using its social footprint to raise funds early on in the COVID crisis. Broadway performers helped by providing Songs for Mount Sinai videos. Each influencer, celebrity and partner got a unique flow code and URL, directing users to the donations page. With hefty reach and engagement, it raised $1.6 million through social media.

Sponsor: Healthline