After winning in this category last year, Change the Ref is again impressive. Its campaign, using an AI-generated video of Joaquin Oliver, killed in the 2018 school shooting in Parkland, Florida, urges people to vote on behalf of those lost to gun violence. “It takes my breath away,” says one judge. ”From its tight strategy, impressive use of technology and stunning creative execution, this campaign is the definition of the word ‘impactful.’”