B. Braun Medical and Merge

Solutions For Life

No one notices IV bags in hospitals — until they’re not there. When shortages reached crisis levels in 2019, hospitals were outraged. Many blamed IV solutions providers, including B. Braun. This effort shows the company’s $1 billion commitment to solving the shortage, including its new plants. It quickly got on the radar of C-suite decision-makers, resulting in more awareness, category leadership and increased trust.