Ogilvy Health and Wellness and Endo Pharmaceuticals

Ask About the Curve

Using images of common objects, such as a beer bottle, and clear messaging helped get men talking about Peyronie’s disease, a condition that causes a curve in the penis. The multichannel effort earned more than 370 million impressions. “This is a smart, well-planned, and executed campaign,” one judge said. “Excellent results for the budget.”

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