Synergy Pharmaceuticals and Salutem
Confront Constipation

A “Poop Troop” emoji keyboard app that helps patients talk to doctors about their bowel movements and toilet shaped press kits were among the standout elements of this campaign. Judges called the effort brilliant, clever, and highly creative. Results included more than 92,000 app downloads and 230 patient discussion guide downloads within 60 days.


Finalists

Boehringer Ingelheim and Ogilvy
Bernie Williams Hits a Breathless Homerun

Bristol-Myers Squibb and Ogilvy
Ready. Raise. Rise. — Rallying Americans around Cancer Research

Novartis and Biosector 2
Telling Metastatic Breast Cancer to “Kiss This!” with #KissThis4MBC

Synergy Pharmaceuticals and Salutem
Confront Constipation

UCB and Idea Couture
Rising Above Expectations

Sponsored by: Havas Health & You

Havas Health & You joins together the agencies and companies of Havas Health with the consumer health and wellness marketing communications practices across Havas companies around the world. The broadened entity and new name reflect the group’s future-forward positioning and expanded capabilities.