GlaxoSmithKline and Targetbase
While staying on Benlysta for a year is important for efficacy, there are many reasons people with Systemic Lupus Erythematosus (SLE) drop off. Some have “lupus fog”; others dread injections. This multichannel program inspires confidence and encourages patients to be persistent and compliant, offering a full year of meaningful engagement. And it led to a 60% growth in adherence enrollment metrics.