Klick, McCann HumanCare, and Takeda/Lundbeck for Trintellix
Lighter Blue
Recognizing that humor is a primary coping strategy for people with major depressive disorder, this team developed a character named Blue to address the everyday challenges of depression with honesty and humor. Within a year, Blue’s Facebook page had more than 730,000 members, over 1.3 million post shares, and 47,000 average engagements per post. Judges loved the creative execution.
From the October 19, 2017 Issue of MM+M - Medical Marketing and Media
