Amgen/Novartis and Arnold Worldwide
Speak Your Migraine

This effort gave migraine sufferers a platform on Facebook to share personal stories and help break through stigmas around the condition. Judges thought it was a beautiful campaign with impressive results. “Smart strategy and great creative execution of emotional, relevant content,” said one judge. Results included 2.5 million website visits, more than 123,000 assessment completions, and over 194,000 physician discussion guide views.


Finalists

Amgen/Novartis and Arnold Worldwide
Speak Your Migraine

BioMarin Pharmaceutical and Havas San Francisco
PKU Live (A BioMarin PKU Social Media Event)

Boehringer Ingelheim, Eli Lilly, Weber Shandwick, and dna Communications
For Your SweetHeart: Where Diabetes and Heart Disease Meet

GSK Consumer Healthcare and Weber Shandwick for Gas-X
Finding the Female Gaze in Fart Jokes

Shire and Digitas Health for Eyelove
In My Bag

Sponsored by: AbelsonTaylor

Since our beginning in 1981, AbelsonTaylor has remained singularly focused on brands that help people live healthier lives. We didn’t simply add a division with “health” in the name to show our commitment to healthcare marketing and advertising. We don’t design for sneakers, or beer, or cars. We are 100% focused on and passionate about health and wellness. You see it in the brands we represent for our clients.