Silver | Use of Social Media — Organic, 2021

Pfizer and Real Chemistry, Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines

MM+M Staff

October 7, 2021

10:30 pm

Recognizing that a mistrustful public demands more corporate responsibility from the pharmaceutical industry, Pfizer’s bold industry-wide initiative came to life on social media. In addition to more than 525 million impressions on Twitter, the #WeStandWithScience hashtag garnered 12.1 million posts, stemming from almost 3,000 users. Media coverage resulted in a nearly 40% increase in share of voice.

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