Bayer and Wunderman Thompson Health 

Healthy 2Go

Constipation remains taboo. Many people are embarrassed to discuss it, and younger people, though more open, view OTC remedies such as Miralax as “the hard stuff.” The brand’s distinctive gentleness had gotten lost with younger users. By creating messaging and creative that was customized and relevant to each sub-segment of millennials it targeted, it delivered exceptional sales results and a total of 1.1 million impressions.

Sponsor: AbelsonTaylor