Pfizer set out to transform skepticism about the vaccine development process and corporate greed. To establish trust and goodwill and overcome misinformation, it worked with competitors to create the #WeStandWithScience Pledge. Creating a toolkit for partner companies to help with the social handshake that kicked off the industry’s pledge, its impact was immense, creating more than 525 million Twitter impressions.
Silver | Use of Social Media — Paid, 2021
Pfizer and Real Chemistry, Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
