This year, MM&M Awards judging worked a bit differently due to the pandemic. Judges pored over entries and met for a virtual judging day to narrow the field down into the following shortlist for the 2020 MM&M Awards. To see who wins at the virtual awards ceremony in October, be sure to book your tickets here.

The MM&M Platinum Award for Outstanding Contribution to Healthcare

Honoree to be announced shortly.

Healthcare Consumer Media Brand

  • Health Union 10 Years of Migraine.com – You Are Not Alone
  • Healthline Media Building A Stronger, Healthier World
  • Remedy Health Media TheBody
  • Self Magazine Igniting Important Health Conversations to Drive Change
  • Verywell Creating a Movement That Helps Patients Feel Better

Healthcare Professional Media Brand

  • Epocrates Helping Providers Focus on What Matters Most: Patients
  • Healio Healio Site Relaunch, Phase 1: Perfecting the Experience for the Medical Specialist
  • Medscape
  • ReachMD Deep Engagement, Time In Media and Personalized Experience
  • Remedy Health Media TheBodyPro

Use of Relationship Marketing

  • AbbVie,Intouch Group and Merkle Skyrizi: Personalized, Omnichannel HCP Marketing Boosts a Blockbuster Launch
  • Astrazeneca and Eversana Engage Fasenra (benralizumab) Patient CRM Program
  • GlaxoSmithKline and Targetbase Benlysta Cares
  • GlaxoSmithKline and Targetbase Trelegy: Making a Difference with Adherence
  • Novo Nordisk and Closerlook Tresiba 100 U/mL, 200 U/mL Localized Landing Page

Use of Public Relations

  • AstraZeneca and Zeno Group Your Cancer
  • B. Braun Medical and Merge Solutions for Life
  • Change the Ref and Area 23 Impossible Operation
  • Merck and GCI Health A Touch of Sugar
  • Merck and W2O “With Love, Me” Presented by Your Cancer Game Plan

Use of Data/Analytics

  • Cancer Treatment Centers of America and Merkle Leveraging Data for Cancer Treatment Centers of America
  • Klick Health Best Use of Data – Vertex Pharmaceuticals
  • Medicx Media Solutions Micro-Neighborhood Targeting Delivers Strong Audience Quality and Conversion to Brand
  • Medscape Education Hybrid Recommendation Engine (HRE) for Precision Continued Medical Education (CME) Newsletter
  • Sun Pharmaceuticals and Fingerpaint Sorry to Superimpose

Branded Website for Consumers

  • Alcon and 2e AcrySof IQ PanOptix Trifocal Lens U.S. Patient Website
  • Amgen and Emcay Multiple Myeloma It’s On
  • Hectare and GSW Daily Dose of Goodness
  • Sarepta Therapeutics and Toolhouse Exondys51.com Consumer Product Website
  • QooQoo and BRAVE Coalition Foundation Qoo Qoo Donates Their Creative Team to Help BRAVE Launch to Help Women with Breast Cancer

Branded Website for Healthcare Professionals

  • Amag Pharmaceuticals and FCB Health New York Call the Shots — Vyleesi Branded HCP Campaign
  • Amgen and Broth The New AmgenOncology.com
  • Amgen and AblesonTaylor Our Lab Is Everywhere
  • The Learning Corp and Area 23 One Word
  • Paratek and FCB Health New York Hospital to Home

Disease Education Campaign

  • Concussion Legacy Foundation and Fingerpaint Tackle Can Wait
  • Goshen Health and SFC Group Share a Stool: Colorectal Cancer Education Campaign
  • The Learning Corp and Area 23 One Word
  • Merck and W2O “With Love, Me” Presented by Your Cancer Game Plan
  • Patients & Purpose Get In Touch With Your Testes With Nad & Tad

Film or Video

  • Alnylam Pharmaceuticals PH1 of a Kind Video Series
  • Concussion Legacy Foundation and Fingerpaint Tackle Can Wait
  • Endo Pharmaceuticals and Fingerpaint Facts on Hand
  • Pacira BioSciences and Coyne PR Gateway: A Story of How Surgery and Opioids Transformed the Lives of Three Families
  • Tribute and The Bloc Instant Doctor

Use of Social Media – Paid

  • Bayer and Wunderman Thompson Health Healthy 2Go
  • Concussion Legacy Foundation and Fingerpaint Tackle Can Wait
  • GlaxoSmithKline and Weber Shandwick Taste Test Drive with Nicorette
  • Patients & Purpose Ella the Jellyfish
  • Sun Pharmaceuticals and Fingerpaint Sorry to Superimpose

Use of Social Media – Organic

  • Concussion Legacy Foundation and Fingerpaint Tackle Can Wait
  • EmpowHer NY and The Bloc The Call
  • Healthline Media BC Healthline: From App to Instagram
  • MicroMass Communications #FtheList
  • Mount Sinai Health Systems COVID-19 Info-Series

Use of Influencer Marketing

Sponsored by Healthline

  • Change the Ref and Area 23 Impossible Operation
  • Endo Pharmaceuticals and Fingerpaint Facts on Hand
  • GlaxoSmithKline and Weber Shandwick Pronamel Repair: Building A Role For Toothpaste In Self-care
  • GlaxoSmithKline and Weber Shandwick Taste Test Drive with Nicorette
  • Mount Sinai Health System Back the Front Line | #MountSinaiStrong

Digital Initiative for Consumers (Includes Medical, as well as Health & Wellness)

  • Axogen and StoneArch Axogen Resensation Patient Digital Campaign
  • The Learning Corp and Area 23 One Word
  • Patients & Purpose Ella the Jellyfish, Amazon Alexa Skill for Families Affected by Lennox Gastautsyndrome (LGS)
  • Reckitt Benckiser and Lippe Taylor #BeatTheZombieFunk Dance Challenge
  • Wavio and Area 23 See Sound

Digital Initiative for Non-Consumers

  • Eli Lilly Oncology and Area 23 The Chaos Within
  • National Eye Institute of NIH and ReachMD Eye Health Academy: An NEI Blindness Prevention Initiative
  • Novartis, 2e and Jack Morton Worldwide Xiidra Immersive HCP Experience
  • Novo Nordisk, Toddstreet and Consensus Best Diabetes Launch Ever: Communications & Training Campaign and One-Stop-Shop Platform
  • Stallergenes Greer and W2O Extending Stallergenes Greer’s Unsurpassed Service Model with a Robust Digital Ecosystem

Consumer Print Campaign

  • Daiichi-Sankyo and Area 23 10% of a Campaign
  • Daiichi-Sankyo and Area 23 Women Get It
  • Dova Pharmaceuticals and Patients & Purpose The Lonely Platelet
  • Insmed and Area 23 Overwhelmed
  • Sage Therapeutics and Concentric Health Experience Each. Day. Matters. Patient Brochure

Professional Print Campaign

  • BTG Specialty Pharmaceuticals and Fingerpaint What Bit Him?
  • Horizon Therapeutics and Area 23 Gout Lies
  • Janssen and Neon The Lurking Threat
  • Rockwell Shah and The Bloc You Are What You Sleep
  • Synergy Pharma and Area 23 Toilet Books

Professional Sales Tool

  • BVI and Merge CustomEyes Configurator
  • Greenwich Biosciences and The Bloc What’s In Our Bottle: Navigating with Full Transparency
  • Janssen Pharmaceuticals and DiD Agency Breaking the Cycle of Oral Prescribing Habits in Schizophrenia
  • Novo Nordisk and Concentric Health Experience Novo Assistant Interactive Training
  • Synergy Pharma and Area 23 Toilet Books

Corporate Branding Campaign

  • Bayer and Campbell Ewald Bayer – This is Why We Science
  • Centura Health and Huge Centura Health Brand Campaign: Where Care Comes From
  • Ichnos Sciences and Pivot Design Looking back. Moving forward.
  • Mount Sinai Health and DeVito/Verdi They’re Out There
  • Zoetis and Klick Health Lifeline Campaign: A Zoetis initiative to help enhance the medicalization of cats

Philanthropic or Purpose-Driven Campaign

  • Change the Ref and Area 23 Impossible Operation
  • Concussion Legacy Foundation and Fingerpaint Tackle Can Wait
  • EmpowHer NY and The Bloc The Call
  • HealthPartners Cut Short
  • Patients & Purpose TURNNT

Diversity & Inclusion Campaign

  • California Department of Public Health and APartnership Secondhand Dangers
  • EmpowHer NY and The Bloc The Call
  • Merck and GCI Health A Touch of Sugar
  • Patients & Purpose TURNNT
  • WebMD Tripping on Air

Agency Self-Promotion

  • Elevate Healthcare Welcome to the Jungle
  • Klick Health Kindness Is Contagious
  • Klick Health The Klick Health Rebrand
  • Neon Pharma Cheese
  • Snow Companies I Am Patient And Staying At Home. So Should You.

TV Advertising Campaign

  • Allergan and AbelsonTaylor Bad – You Got This
  • Eli Lilly and Area 23 “Imagine” TV
  • Kaleo and Precisioneffect It Happened Here
  • Novo Nordisk and CultHealth Ozempic Music Man
  • Sun Pharmaceuticals and Fingerpaint Flakes

Multichannel Campaign (Small to Medium Product Size)

  • Allergan and Pacific Communications Not Just One
  • Actelion Pharmaceuticals Patients & Purpose: OPSUMIT Set Free Patient Campaign
  • Children Healthcare of Atlanta and Chemistry Gone in 30 Seconds Water Safety Campaign
  • Daiichi-Sankyo and Area 23 10% of a Campaign
  • Stallergenes Greer and W2O Extending Stallergenes Greer’s Unsurpassed Service Model with a Robust Digital Ecosystem

Multichannel Campaign (Large Product Size)

  • AstraZeneca and Patients & Purpose Brilinta and Survivors Have Heart
  • Children’s Health and Colle McVoy Children’s Health Kids Rule
  • Galderma and Intouch Group Restylane Ready
  • GlaxoSmithKline and Weber Shandwick Tums or Dare
  • Janssen Pharmaceuticals and Neon The Lurking Threat

Product Launch

  • Amag Pharmaceuticals and Imre Health Vyleesi’s Market-shaping Consumer Launch
  • GlaxoSmithKline and Weber Shandwick Pronamel Repair: Building A Role For Toothpaste In Self-care
  • GlaxoSmithKline and Weber Shandwick Taste Test Drive with Nicorette
  • GlaxoSmithKline and Weber Shandwick Tums or Dare
  • Klick Health and UCB Launch of Nayzilam

Orphan Product Marketing Initiative

  • Alexion and FCBCure Shattered
  • EUSA Pharma and Vue Health Escape the Castle
  • Insmed and Area 23 Overwhelmed
  • Recordati Rare Diseases and Elevate Healthcare Help Settle the Storm

Use of Immersive Technology

  • Galderma and Sector 5 Digital Galderma Interactive Anatomy (GIA) VR
  • Merz Therapeutics and Infuse Medical I am Leo: VR Training Tool
  • Boehringer Ingelheim and Confideo Labs Cardiovascular Franchise (U.S. + Global) Augmented Reality Integration, featuring volumetric video
  • Santen Pharmaceutical, Health Interactions and SynaptikDigital Preserflo MicroShunt Virtual Implantation Experience
  • SCAN Health Plan Trading Ages

Use of Clinical Trial Marketing

  • Center for Information & Study on Clinical Research Participation and MedEvoke MedEvoke – CISCRP Clinical Trial Awareness Exhibit

Use of Market Access Marketing

  • Regeneron and McCann Health Managed Markets Regeneron Access Adventure
  • Sanofi Genzyme and Cyan Health Eloctate Multidimensional Value Payer Marketing Campaign
  • Sanofi Genzyme and Cyan Health Face of Hemophilia Pocket Folder
  • Sunovion and Concentric Health Experience Making Lonhala Magnair Matter in Medicare
  • Takeda Oncology and PrecisionValue Takeda Oncology Evolving Oncology Practice Model (EOPM) – Navigating a Dynamic Landscape

Use of Hospital or Healthcare Services Marketing

  • Blue Shield of California and W2O Helping Transform Blue Shield of California from a Payer to a Partner
  • Brigham Health & Merge Where There’s A Will
  • City of Hope and W2O City of Hope and the Faces of Diabetes Innovation: Journey to a Cure
  • Goshen Health and SFC Group Share a Stool: Colorectal Cancer Education Campaign
  • Northwest Community Healthcare and Pivot Design Butt Seriously
  • Northwest Community Healthcare and Pivot Design Don’t Procrastinate. It’s Your Prostate.

Marketing Team

  • Alcon AcrySof IQ PanOptix U.S. Surgical Marketing Team
  • Team Epidiolex
  • Harmony Biosciences Marketing Team
  • Vertex’s Cystic Fibrosis (CF) Marketing Team

Marketer

  • Julie Baker Greenwich Biosciences
  • Lisa Fawcett The HydraFacial Company
  • Stefanie Nacar GSK
  • Simon Seshadri CooperVision
  • Laura Steele Eli Lilly

Young Marketer

  • Sarah Bouzine EvolveMKD
  • Grace Helmer The Bloc
  • Greggory Lester DeVito/Verdi

Agency Entrepreneur of the Year

  • Thad Bench Sr., Benchworks
  • Prodeep Bose The Bloc
  • Megan Driscoll EvolveMKD
  • Olga Fleming Y&R PR
  • Paulo Simas W2O

Small Healthcare Agency

  • Elevate Healthcare
  • EvolveMKD
  • MedTrix Healthcare
  • Splice Agency
  • Y&R PR

Midsize Healthcare Agency

  • 2e
  • The Bloc
  • FCBCure
  • Imre Health
  • McCann Health Managed Markets

Large Healthcare Agency

  • Fingerpaint
  • FCB Health New York
  • Intouch Group
  • Klick Health
  • W2O

From the August 01, 2020 Issue of MM+M - Medical Marketing and Media