MM&M Content Lab

Specialty Summits | Cardinal Health

Maximize your engagement with specialty providers and gain valuable insights on their perspectives through Cardinal Health’s Specialty Summits.

Highlights from Digital Health Forum | PulsePoint

PulsePoint’s first ever Digital Health Forum brought together top experts in healthcare, data, technology, and media to examine how the personalization of healthcare is radicalizing and reshaping the way marketers and technologists interact with patients.

Why is Patient Adherence Such a Challenge?

Mobilizing Patient Engagement

EngagedMedia’s General Manager Hoss Sooudi explains why real-time dynamic mobile messaging drives patient adherence.

How inside out CRM makes the point of care everywhere

Hub Trends Status Update | TrialCard

Personalized point-of-care communications drive awareness, adherence

Aptus Health’s Tomorrow Networks and EngagedMedia focus on point-of-care communications through geo-located advertising campaigns and a real-time mobile messaging platform.

Interview | Justin Fadgen, Bulletin Healthcare

Bulletin Healthcare’s Justin Fadgen discusses why HCP-focused programmatic advertising is poised for continued growth.

Interview | John Strapp, The Kinetix Group

Key account managers for pharma brands can call on a major healthcare system and simultaneously change behavior in 1,000 HCPs. So it’s really a B2B sell, explains The Kinetix Group’s John Strapp.

Interview | Sam Cannizzaro, GSW, a Syneos Health company

Sam Cannizzaro, executive creative director at GSW, a Syneos Health company,discusses the agency’s response to the rapid pace of change in healthcare marketing.