MM&M kicks off contest to find best places to work in healthcare marketing
Think your agency or biopharma company offers the best workplace in healthcare marketing? Tell us about it, and if selected you could be featured in MM&M.
Industry opponents say the end is nigh for pharma's ability to deduct expenses for consumer drug advertising, but those who've found their calling in healthcare comms ought to have something ...
Purdue's decision to pull OxyContin sales reps highlights what has been the biggest part of marketing budgets. Did we just see the tipping point?
It was at an MM&M event back in late 2013 that I got my first glimpse of how this industry feels about big data.