Mr. Mucus is going to work for Reckitt Benckiser, whichbought Adams Respiratory Therapeutics, maker of the heavily advertised Mucinexfranchise, for $2.3 billion. Though better known for its household cleaningproducts, Reckitt makes opiate dependency treatment Suboxone and recentlybought two OTC meds from Boots.
From the January 01, 2008 Issue of MM+M - Medical Marketing and Media
