Novo Nordisk has unveiled a revamped diabetes care Web site to communicate with patients seeking help in the self-management of the disease.
ChangingDiabetes-us.com features new tools and content developed in response to findings from the Diabetes Attitudes, Wishes and Needs (DAWN) study, a 5,426-patient survey commissioned by Novo Nordisk.
“The DAWN Study has given us valuable insights into how people cope with diabetes at diagnosis and throughout the disease process,” said Susan Harrow Rago, associate director, patient services & professional relations, in a statement.
According to Rago, the site’s new tools will help diabetes patients collaborate more effectively to develop treatment programs tailored to their individual needs.
Content highlights include:
• Guide Me—a feature allowing diabetes patients to customize the site content based on their personal diagnosis.
• Diabetes Care Plan—an interactive tool that helps users track, manage and set goals for their diabetes care.
• My Priorities—a feature to help patients develop personal diabetes care goals and a psychosocial profile.
Users can also sign up to receive regular e-mail communications on diabetes topics from Novo Nordisk and link to divabetic.org, a diabetes outreach site for women.
From the May 01, 2007 Issue of MM+M - Medical Marketing and Media
