Palio Communications

Palio’s Brand Strategy Group is comprised of two teams, medical strategies and brand planning, who work collaboratively to harness the power of scientific and branding expertise. Palio’s medical strategies team is staffed with physicians and Ph.D.s who know the science behind pharmaceuticals. The brand planning team then builds off that foundation to develop brand positioning and communication platforms for clients that distinguish them in the marketplace.

April 1, 2007

4:00 am

Palio Communications

260 Broadway,
Saratoga Springs, NY 12866
Phone: 518-584-8924 · Fax:518-583-1560
Email: [email protected] · Web: www.palio.com
Founded: 1999
Parent company: inVentiv Health, Somerset, N.J.

Officers: Ed Mitzen, CEO; Mike Myers, president; Guy Mastrion, chief global creativeofficer; SVPs: Dan Bobear, Paul Harrington, Carl Kuebler, Todd LaRoche, BobMason, Mark McCoy, R.Ph., Ken Messinger, Andy Smith, Bonnie Stofer, Lee West;VPs: Marianne Appel, Stephen Dubansky, M.D., Nanette Foster, Peter Hopper, JonHussey, William Lucas, Nicholas Parslow, Devin Shelley.

Healthcare accounts: GlaxoSmithKline: Argatroban, Arixtra, Bexxar, Cervarix, Combivir, Epivir,Epzicom, Entereg, HIV franchise, Hycamtin, Levitra, Lexiva, Lotronex, oncology franchise,Retrovir, Trizivir, Tykerb, Ziagen, Zofran; Cephalon: Actiq, Oravescent; Novartis: Zometa,Proleukin; Kyowa: Istradefylline; IdeaSphere: Alvita Teas, Metabolife, Nature Herbs, Rebus,TwinLab, Ultra Harvest, Weil Nutritional Supplements; First Horizon: Altoprev, Fortamet, Ostiva,Sular, Triglide; Celgene Cellular Therapeutics: Acelagraft, Biovance, LifebankUSA, Natalin; NalgeNunc: labware; Serono: Novantrone; Serono/Pfizer: Rebif; SuperGen: Nipent; MillenniumBiotechnologies: Resurgex, Resurgex-Plus; Becton Dickinson Company: Glucose MonitoringDevice.

Accounts gained (19): GlaxoSmithKline: Cervarix, Tykerb; Novartis: Zometa; IdeaSphere: AlvitaTeas, Metabolife, Nature Herbs, Rebus, TwinLab, Ultra Harvest, Weil Nutritional Supplements;First Horizon: Altoprev, Fortamet, Ostiva, Sular, Triglide; Kyowa: Istradefylline; MillenniumBiotechnologies: Resurgex, Resurgex-Plus; Celgene Cellular Therapeutics: Acelagraft.

Accounts lost (0):

Services: Palio’s Brand Strategy Group is comprised of two teams, medical strategies and brandplanning, who work collaboratively to harness the power of scientific and branding expertise.Palio’s medical strategies team is staffed with physicians and Ph.D.s who know the sciencebehind pharmaceuticals. The brand planning team then builds off that foundation to develop brandpositioning and communication platforms for clients that distinguish them in the marketplace.

New hires: Marianne Appel, Jon Hussey.

Offices: Somerset, N.J.