Patient Centricity

Study: Healthcare isn't as consumer centric as it wants to be

Study: Healthcare isn't as consumer centric as it wants to be

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Prophet surveyed 240 healthcare organizations to find out where the industry is actually at on its shift to consumer centricity.

6 Campaigns Driving Better Behavior

6 Campaigns Driving Better Behavior

More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.

6 Campaigns that Talk to, Not at, Patients

6 Campaigns that Talk to, Not at, Patients

Rather than talking at them, we need to design with and for them.

Infographic | What patients want: a better healthcare experience

Infographic | What patients want: a better healthcare experience

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Patients are demanding more of their healthcare experience — and that includes from their healthcare providers, according to two new surveys.

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Giant's Kristina Ellis Highlights 6 Campaigns that Create Empathy

Here are six creative campaigns that use creativity to connect with the audience.

Centron's Letty Albarran Talks Ads That Get Personal

Centron's Letty Albarran Talks Ads That Get Personal

Here are six campaigns that connect with the patient on a personal level.

Patient-Centricity: There's Always Room for Improvement

Patient-Centricity: There's Always Room for Improvement

It's unlikely that pharma will ever achieve the degree of consumer love directed at Amazon and Apple but the shift taking place will open up doors for pharma organizations.