Prophet surveyed 240 healthcare organizations to find out where the industry is actually at on its shift to consumer centricity.
More than ever, marketers and agencies have a powerful role in shaping public health, curbing harmful behaviors, and promoting good ones among at-risk communities and individuals.
Rather than talking at them, we need to design with and for them.
Patients are demanding more of their healthcare experience — and that includes from their healthcare providers, according to two new surveys.
Here are six creative campaigns that use creativity to connect with the audience.
Here are six campaigns that connect with the patient on a personal level.
It's unlikely that pharma will ever achieve the degree of consumer love directed at Amazon and Apple but the shift taking place will open up doors for pharma organizations.