AGENCIES
Concentric Pharma Advertising promoted Aimee Eastwood to associate creative director, copy. Eastwood was previously group copy director. In her new position, Eastwood will supervise Concentric’s copy department and oversee three of the agency’s new accounts, including Betaseron (interferon beta-1b) from Bayer, which recently appointed Concentric Agency of Record for both the consumer and professional accounts. Betaseron is used for the treatment of multiple sclerosis. Prior to joining Concentric, Eastwood spent five years at Medicus New York, a Publicis company, most recently as group copy supervisor, overseeing a variety of products for Proctor & Gamble, including Crest Toothpaste, Metamucil Fiber and Prilosec OTC for heartburn. Before that she was senior copywriter at Cline Davis and Mann.
MEDIA
MediZine’s REMEDY Direct Digital division has added Penelope Scott as VP sales and marketing and Kathryn Darienzo as sales director.
SUPPLIERS
The Schwartz Group, provider of tele-services to the pharmaceutical and healthcare industries, appointed Karen Place to manager of client services. Nicholas Kopera has been promoted to senior campaign specialist. William Schutter and Katherine Pillich have been promoted to campaign specialist positions.
