Pfizer denies it is looking to consolidate

Pfizer gathered capabilities info from its US consumer and professional advertising and PR agencies while issuing RFIs to some non-roster agencies, AdWeek reported.

July 14, 2008

8:09 pm

Pfizer gathered capabilities info from its US consumer and professional advertising and PR agencies while issuing RFIs to some non-roster agencies, AdWeek reported. The company has denied it is looking to consolidate—yet. “The intent is to understand our agency partners better,” VP, worldwide communications Ray Kerins told Advertising Age.

From the August 01, 2008 Issue of MM+M - Medical Marketing and Media

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