Bigger budgets, fewer accounts. That's the dilemma facing pharma marketers as drugmakers consolidate work.
Key account managers for pharma brands can call on a major healthcare system and simultaneously change behavior in 1,000 HCPs. So it's really a B2B sell, explains The Kinetix Group's John Strapp.
Congress has finally passed the Right to Try Act, but does it go far enough?
'Long way to go' before top pharma companies' digital presence measures up to current tech standards: studyAugust 01, 2018
A cross section of pharma brand websites fell short across all measured areas, including consumer experience, technology, SEO, and analytics, researchers said.
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
As the "age of touch," as Amazon calls it, gradually gives way to voice, it's even more important to have a robust search strategy.
Health agencies are in acquisition mode, with networks snapping up independents, and the M&A market looks poised to stay hot.
Wednesday's reorg was designed to position the company for growth in the face of the imminent patent cliff for megablockbuster Lyrica.
How can consumer marketing behavior be integrated into the clinical trial space? At Cannes, Angela Radcliffe, GM of clinical trial solutions at PulsePoint, and Mark Evans, innovation director at Langland, discuss why it's imperative to change how clinical trials are marketed.
A survey from DRG Digital measured patient and doctor support for Amazon becoming an online pharmacy.
Public trust in the pharma industry has taken a dip, according to recent data. Do actual patients agree?
According to a 2014 study conducted by The Human Rights Campaign, the largest LGBTQ civil rights advocacy group in the U.S., 53% of all LGBTQ workers nationwide "hide who they are in the workplace."
Here are the Lions Health winners in the pharma category.
Since the inception of the award in 2014, the pharma Grand Prix has only been awarded twice.
It's still entirely up to drugmakers whether they want to make their products available on an experimental basis. Patients may not see it that way.
As global advertisers cut their spending, should the agency world take a hard look in the mirror?
MM&M asked the pharma marketing community at large, via social media and other efforts, to provide its POV on equality, diversity, and inclusion.
New study finds early-stage breast cancer may not need chemo; Merck's Keytruda succeeds in more studies; Athenahealth CEO faces allegations of inappropriate behavior
A UK drug regulator has ruled that a 2017 press release from AstraZeneca was "misleading" as data "had not been presented in a balanced way", following a complaint from a fellow pharma firm.
As deepening healthcare forays by tech and e-commerce giants ratchet up the pressure on pharma to become more consumer friendly, drugmakers are still defining their new role.
Insys founder John Kapoor has maintained his innocence in the face of charges.
Alisa Lask is VP and GM, U.S. aesthetic business unit of Galderma, Nestlé Skin Health.
Elena Cant is VP, global head of vaccine commercial, Takeda Vaccine Business Unit of Takeda.
Meghan Rivera is VP, digital customer engagement of Amag Pharmaceuticals.
Wendy Blackburn is EVP, marketing and communications of Intouch Solutions.
Deborah Profit is VP, Otsuka Information Technology at Ostuka.
At MM&M's annual conference, panelists talked about how healthcare is moving toward value-based care and accelerating innovation
Califf spoke about the importance of more data to faster and cheaper drug development at the NewYorkBIO conference.
Whether jurors will award a pharma Grand Prix, and whether US pharma will show up, are two open questions in the run-up to Lions Health.
Here's a recap of the Novartis-Michael Cohen crisis, which unfolded this week, including how the drugmaker has responded to scrutiny over its $1.2 million contract with Cohen's firm.