Bayer agreed to pay three states $3.3 million to settle charges that it made unsubstantiated claims in advertising that its One A Day Men’s multivitamins reduced the risk of prostate cancer.
The attorneys general of Oregon, Illinois and California filed suit against Bayer over its “Strike Out Prostate Cancer” promotion with Major League Baseball, which featured billboards, print and broadcast ads and testimonials from athletes suggesting that the products could reduce the risk of prostate cancer. “Consumers are entitled to know the truth about what they are buying,” said Keith Dubanevich, chief of staff and special counsel to Oregon Attorney General John Kroger.
From the December 01, 2010 Issue of MM+M - Medical Marketing and Media
