Consumer Reports says patients ask for TV advertised drugs

A Consumer Reports survey of primary care physicians on DTC TV advertising found that 78% said they are asked by patients for specific drugs they’ve seen advertised on TV and 67% said they sometimes grant those requests. The magazine cautions readers against self-diagnosis.

Matthew Arnold

February 1, 2007

5:00 am

A Consumer Reports survey of primary care physicians on DTC TV advertising found that 78% said they are asked by patients for specific drugs they’ve seen advertised on TV and 67% said they sometimes grant those requests. The magazine cautions readers against self-diagnosis.

From the February 01, 2007 Issue of MM+M - Medical Marketing and Media

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